Elegant Figure is a Colombian shapewear, women's apparel, and lingerie brand. Their main challenge was that almost all sales came from organic content efforts and TikTok Shop.
They relied heavily on TikTok Lives to generate sales, but on the days they did not go live, sales dropped drastically. The founder was essentially tied to her phone, unable to take a break without watching revenue plummet.
Because of this, they needed a complete marketing strategy that could not only help them get more out of their organic efforts, but also build a reliable sales engine that would continue generating—and even scaling—sales even if they stopped doing Lives or posting organic content for a few days, without feeling like everything would collapse.
Organic marketing efforts became more profitable by increasing ROAS through email marketing campaigns and remarketing campaigns across multiple channels.
The website conversion rate nearly doubled, turning more visitors into paying customers across all traffic sources.
Paid media was scaled to a 4x ROAS by advertising all product categories with strong UGC content.
After conducting research with the team, we identified the following challenges:
Since the brand had never run paid advertising campaigns before, one of the main challenges was identifying the right product collection structure and ad strategy to use. We needed to build everything from scratch while ensuring profitability from day one.
Because they had previously used a poor email marketing strategy, most of their emails were landing in spam. We had to clean the list, warm up the email account again, and rebuild their entire email foundation—which ultimately helped increase email revenue by 500%.
We achieved significant growth across all marketing channels, and email campaigns are now generating 500% more revenue than before. Now, the founder can take a break from constantly doing TikTok Lives, knowing that she has other acquisition channels in place that can continue doing the heavy lifting—and scaling the business.
Here's exactly how we applied our proven framework to transform Elegant Figure's business:
We identified the right product collection structure, created compelling UGC content across all product categories, and built a paid media engine from the ground up—achieving a 4x ROAS from the start.
We cleaned the subscriber list, warmed up the domain to restore deliverability, and built automated email flows that now generate 500% more revenue than before the engagement.
We optimized the entire customer journey—from landing pages to product pages and checkout—turning more visitors into paying customers across every traffic source.
We set up remarketing campaigns across multiple channels to capture organic traffic through additional touchpoints, making every organic effort more profitable and sustainable long-term.
Elegant Figure went from being completely dependent on daily TikTok Lives to having a diversified, resilient marketing ecosystem. The brand now has multiple acquisition channels working together, each reinforcing the other.
The founder no longer has to choose between her well-being and her business's revenue. That is the kind of transformation the A-R-C-O system was built to deliver.
"For the first time since starting the business, I can step away from my phone for a few days without panicking about sales. The system Ecom Orbital built for us keeps generating revenue whether I'm doing Lives or not. That freedom is priceless."
Schedule a free strategy call to discover how the A-R-C-O system can help you scale your e-commerce business—without being tied to your phone 24/7.
